Growing up as a young teen in the 1950's, I recall one particular day of the year when everybody seemed to go the beach for a swim and a picnic.
Even those from the barrios and the neighboring non-seaside towns flock to the beaches of Plaridel. To them, it's the time "na maka ligo'g dagat"!

That event was simply called called San Juan.
It was only later that I learned the significance of the event. The feast of St. John the Baptist on June 24, commemorates the baptism of Jesus Christ by John at the Jordan River some 1,200 years ago.
The center of the celebration was at the mouth of the Langaran River (also known as Barra River) which empties out to the Mindanao Sea.
The tide in June is usually high so the swimming was great. The people construct huts made of "nipa" or "lukay", where they set up tables and benches for the food and drinks. Just like any other fiesta, everyone was welcome to partake of the food.
Looking south, you see people lining the beach up to Lao and Looc, and looking north, from Kauswagan to Sta. Cruz and beyond. But unlike other fiestas, this is just a one-day affair, and the food is only for lunch.
The eating, drinking and merrymaking start at mid-morning and end mid-afternoon, at about 3 or 4 pm. Then everyone packs up and goes home. And looks forward to the San Juan next year.
But that changed in 1960.
Our place was then called Purok Barra City. I can't recall why it was given that name. It was a purok, no "baranggay" yet at that time.
The purok leader was my father, Ciriaco "On-on" Apepe, Jr. He thought of celebrating San Juan not only on June 24, but also on the day before as a "disperas".
So, with his leadership and the other purok leaders, with the cooperation of the purok residents, they came up with activities to enliven the celebration of what was to be called Pista sa Barra City.
These activities included the following: